About us

About Us

At Assure Avenue, we do more than sell life insurance—we build protection strategies for real lives, real families, and real futures. With decades of experience as independent agents licensed in Georgia, South Carolina, Ohio, and Michigan, we understand that financial peace of mind isn’t one-size-fits-all. That’s why we offer customized solutions, built around your lifestyle, your priorities, and your goals.

Whether you’re looking to protect your family, prepare for retirement, or leave a legacy, we’re here to help you make confident, informed decisions—without any high-pressure sales tactics or hidden fees. Our focus is on six key insurance products that offer flexibility, affordability, and long-term value—always tailored to your unique situation.

Term Life Insurance

When you need maximum protection for a specific period—like while raising children, paying off a mortgage, or building your career—Term Life Insurance delivers. It’s straightforward, affordable, and designed to give your family the financial cushion they would need if life takes an unexpected turn.

“We just had our second child, and Assure Avenue helped us find term life coverage that fit our budget and gave us peace of mind.”
— Erica G., Atlanta, GA

Indexed Universal Life (IUL)

Looking for lifelong coverage and a way to grow tax-advantaged wealth? An IUL policy offers flexible death benefit protection and the opportunity to earn interest based on a market index—without the risk of losing value during downturns. It’s a powerful, low-risk tool for retirement planning, education funding, or wealth transfer.

“I had no idea life insurance could help with retirement until Assure Avenue explained how IUL works. It was a game changer.”
— Michael T., Columbus, OH

Final Expense Insurance

Planning ahead is one of the most caring things you can do. Final Expense Insurance is designed to cover funeral and end-of-life costs so your loved ones don’t have to worry. It’s easy to qualify for, with lower face amounts and no medical exams required for most applicants.

“They made it so easy to set up final expense coverage for my mother. No pressure, just help.”
— Teresa M., Greenville, SC

Whole Life Insurance

Whole Life Insurance is built for the long haul. It offers permanent protection, fixed premiums, and guaranteed cash value that grows every year. It’s a dependable way to protect your family while building equity you can borrow from in emergencies, or use to supplement income later in life.

“We’re using our policy’s cash value to help fund college while keeping lifetime coverage. Incredible!”
— Brian D., Detroit, MI

Annuities

Annuities can transform your savings into predictable income, ensuring you never outlive your money. Whether you’re near retirement or planning decades ahead, annuities offer tax-deferred growth and the option for guaranteed lifetime payments—giving you control and confidence.

“Assure Avenue helped me turn a lump sum into monthly income I’ll never outlive. I finally feel ready to retire.”
— James H., Charleston, SC

Tobacco User Policies

Tobacco users often face higher premiums—but that doesn’t mean you can’t get affordable, effective coverage. We work with top-rated carriers that specialize in underwriting policies for smokers and other nicotine users, helping you protect your family at a fair cost.

“I was told I’d pay double because I smoke, but Assure Avenue found a policy that worked for me and my family.”
— Ramon S., Cleveland, OH

No matter where you are in life, we’re here to help you protect what matters most—without the stress, sales pitch, or confusion. Our job is to help you understand your options and find the best solution for your goals, your budget, and your future.

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